Growth Marketing Manager
Shipup is a 50+ people company that envisions a world where brands keep their promises along the entire customer journey.
That's why we enable brands to take control over the most volatile part of the customer experience —the post-purchase— so they increase brand loyalty and save support costs
Our company culture & values
- ✊ Ownership
Taking ownership means feeling completely responsible for our goals — and this is something all of Shipup adheres to! We believe that every single one of us needs to feel accountable for the results of our work. This creates a state of complete trust in each other.
- 💡 Initiative
Our teams’ are founded on pushing each other to take initiative. Today, we constantly take action without being told what to do and come up with solutions to problems!
- 👨👦 Empowerment
We want all of our employees to succeed. Thus, we provide everything and anything they need to thrive! We also encourage everyone to take action and more importantly, we support them if they make mistakes.
- 🧸 Caring
One of Shipup's priorities is to create a culture of care daily. We not only care about our co-workers, but we deeply care for our customers and the customers of our customers! Our whole product is based on how much a company cares for its clients, and we love it!
- 🏋️ Ambition
Always seeing bigger and having a strong desire and determination to succeed.
Your main missions & responsibilities
As a Growth Marketing Manager, you will be at the forefront of scaling our marketing efforts and driving measurable growth. Your responsibilities include:
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Develop and Execute Data-driven Growth strategies
- Create and implement strategies to optimize the AARRR funnel (Acquisition, Activation, Retention, Referral, Revenue).
- Align growth marketing initiatives with business goals to generate 30% of company leads through marketing by the end of 2025.
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Run experiments and A/B tests
- Design, execute, and analyze A/B tests across channels and campaigns.
- Conduct experiments that reduce Cost Per Lead (CPL) by 20% and improve lead-to-opportunity conversion rates by 15%.
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Contribute to lead generation through Digital channels
- Help manage paid and organic campaigns, including Pay-Per-Click, paid social, SEO, and email marketing.
- Collaborate with the content and performance marketing teams to ensure impactful messaging and creatives.
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Optimize the Website as a Growth driver
- Analyze user behavior and optimize conversion paths to enhance website performance as a lead-generation tool.
- Create and manage nurturing campaigns to guide leads through the funnel.
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Collaborate across teams
- Partner with Sales, Product, and Customer Success teams to ensure marketing campaigns drive qualified leads and enhance retention efforts.
- Work closely with the Performance Marketer to design and execute paid campaigns and align outbound and inbound efforts.
What you have...
Essential Qualifications:
- 5+ years of experience in Growth marketing, ideally in a SaaS or e-commerce environment.
- Expertise in optimizing AARRR funnels and running data-driven campaigns.
- Proficient in analytics tools such as HubSpot, Google Analytics, Looker Studio, and Metabase.
- Proven experience in designing and running experiments and A/B tests.
- Fluency in French and English.
- Strong project management skills with the ability to execute campaigns end-to-end.
Bonus Qualifications:
- Experience with international marketing campaigns.
- Knowledge of scaling marketing operations and CRM tools like HubSpot.
- Familiarity with the French and European markets.
- Experience in both B2B and SMB growth strategies.
What you’ll get…
🏅 Embrace the opportunity to be part of the team during this exciting moment! This role is crucial in the team!
🧸 People-centric company: A team where everyone cares about one another. We’re very proud of being a great place to work. Read what our employees are saying about us on Glassdoor! (100% of reviews would recommend it to a friend)
🗃 Startup spirit & the structured environment: a fast-paced environment, where there is a lot to learn but, at the same time, you are in a mature, organized environment with a clear product vision.
🇫🇷 Stylish office located in Paris, 9ème (Rooftop access!)
⛷ Every year we organize amazing company-wide offsite to strengthen our social ties.
🌎 We have more than 15 different nationalities at Shipup!
Hiring Process
☎️ 45 min l Screening interview with Angélique, our Senior Talent Acquisition Manager
To better understand your career plan and answer any of your questions
☕️ 01:00 l Top-grading / motivational interview with Anna, Head of Sales & Marketing
To understand your career story and evaluate your position-related soft & hard skills
🏅01:30 l Technical interview with a case study exercise
🥗🍻 Culture fit
To ensure that you will be in line with our values and culture
💞 Reference check
End notes
If you don’t meet 100% of the qualifications outlined above - that’s okay, nobody’s perfect! We believe in hiring people, not just skills. We encourage you to apply if you think this role would excite you to come to work every day.
Shipup is an equal-opportunity employer and values diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
- Remote status
- Fully Remote
Paris office
✨ Our perks
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Team Building and Seminar
We offer each Shipup team one group activity per month (on a voluntary basis). Some examples of activities: escape game, ping pong, axe throwing, or karaoke 🎤 !
Shipup also offers each team an offsite to various destinations like Arcachon or Sevilla once a year. Activities include workshops, city tours, restaurants, activities...
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Lunches and after work with colleagues
ShipUp plans lunches in restaurants every two weeks and one after work a month to enjoy good times together🍝🍣 .
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Offsite
Shipup organises at least one offsite per year to meet the whole Shipup team (Paris and New York offices and full remote employees included) in other, more exotic destinations: Marrakech, Sicily and many others to come 🎉 .
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Work from home
Being able to work from everywhere you want three days (of your choice) per week💻 .
It is also possible for New York employees to come work in the Paris office as they would normally, and vice versa.
🔍 What are we looking for?
Shipup is looking for new talents who can work autonomously and want to be the master of their craft - from A to Z.
Shipup greatly values inventive candidates who are not afraid of the day to day of a start-up or jostled by ever present surprises and challenges.
About Shipup
We envision a world where brands keep their promises along the entire customer journey. That's why we enable brands to take control over the most volatile part of the customer experience —the post-purchase— so they increase brand loyalty and save support costs.
Behind this vision, all our coworkers share five core values: ownership, initiative, empowerment, caring, and ambition. These values guide us in our day-to-day decisions, actions, and company culture.
Beyond these five values, Shipup has always wanted to create a multicultural team where each talent has his own mindset that allows us to develop varied and creative ideas.
Multicultural collaboration also allows everyone to cultivate valuable qualities such as empathy, tolerance, and open-mindedness.
Growth Marketing Manager
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