Shipup is a 60+ people company that envisions a world where brands keep their promises along the entire customer journey.
That's why we enable brands to take control over the most volatile part of the customer experience —the post-purchase— so they increase brand loyalty and save support costs
Our company culture & values
✊ Ownership We choose to be here and to do what we do. We are responsible for our objectives and for the output of our work.
💡 Initiative Taking action without direction from above to improve our knowledge and come up with solutions to problems. Initiative is a key reason for success, and places an obligation not to stifle it.
👨👦 Empowerment We encourage those below us to take action and support them if they make mistakes. We explain what we want accomplished and allow flexibility in how it is accomplished.
🧸 Caring Being concerned about our co workers, our customers and the customers of our customers.
🏋️ Ambition Always seeing bigger and having a strong desire and determination to succeed.
We are thrilled to open our first Product Marketing Manager role at Shipup. This strategic decision comes at the perfect time for several compelling reasons.
Firstly, we have recently made the decision to shift our target market, which presents new exciting challenges in terms of adoption and usage. Our dedicated product managers have been working hard to address these challenges internally. In fact, our product team is eager to go the extra-mile in implementing new features and seeks to gather more insights and recommendations from this PMM.
Secondly, we have recently launched important features such as Smart Delivery Estimate, Claim, and Return. We would greatly appreciate your invaluable help in improving our GTM strategy and driving adoption of these additions to our product lineup.
By opening this new role, we are confident that we can overcome these challenges and drive our products to even greater success.
As the 1st Product Marketing Manager, your role is crucial in providing insights from market analyses, persona satisfaction, and competition to feed the product strategy. By offering these valuable insights, you will contribute to shaping the product strategy, positioning, and storytelling, enabling informed decisions and effectively addressing the needs of our target market.
In addition, you will define go-to-market strategies and drive product adoption for new features, leveraging your expertise in market research and client insights. Collaborating with cross-functional teams, you will ensure smooth product launches and drive demand generation. This involves planning and coordinating the product launch, aligning with stakeholders on strategy and planning, supporting operational teams, creating compelling content, and providing sales training and enablement.
Lasty, you'll identify the appropriate KPIs, create dashboards, analyze results, and define actionable next steps to make informed decision for success.
Main outcomes expected
1. Market research / intelligence
Create prioritized persona profiles and update persona cards
Identify clients' pain points and marketing gains
Define the TA and TAM of features
2. Go to market
Develop a comprehensive launch strategy for new features
Train sales teams on the value proposition of the new features
3. Product offering and messaging
Define new product pricing that aligns with market demand
Establish partnerships with relevant stakeholders
Create compelling storytelling for product launches
4. Feature adoption
Drive feature discovery on the platform
Train the customer success team on new features
Define the benefits and ROI of our features
5. Measure success
Define KRs and actionable metrics
Conduct post-launch follow-ups and implement improvement actions
🙌 Our team
You will join the Tech & Product team, which consists of seventeen people led by Léa (CPTO), Florian (VP of Engineering), Simon (Head of Technology), and Dounia (Lead Product Manager).
Our engineering team is composed of two engineering managers and eight developers.
This Tech & Product team is divided into two squads:
Online-shopper perceived value: this squad has the ownership of all features that are directly dedicated to end-customers. Squad members will focus on features for which the benefits are mainly perceived by / or directed towards the latter.
Merchant perceived value : this squad has the ownership of all features that benefit directly the Merchants. Squad members will focus on providing our merchant’s operations and CS teams with the tools and resources they need to be successful.
In this role, you will be part of the product team and work for both squads. You will have a strong collaboration with Product Managers, as you will be responsible for the go-to-market strategy of features.
You can learn more about our internal organization, challenges, methods and approaches thanks to our blog.
🤝 Additional collaborators
You will also collaborate closely with the go-to-market teams. You will work hand-in-hand with these teams to ensure effective product launches, drive product adoption, revenue growth, and brand success.
Specifically, you will find the following members in these teams:
Maria, our Sales Enablement Manager, who is responsible for providing the sales team with the necessary resources, tools, and training to effectively sell the product.
Joseph, our Content & SEO Manager, who is responsible for creating and managing the content strategy for the organization
Deel, payroll & compliance for international talents
What you have...
Previous experience(s) as a PMM: You have a solid understanding of the PMM role and its responsibilities. You have also faced various challenges and have successfully navigated them in an established work environment.
Strategic thinking: you are skilled at developing a clear vision for the future of a product and its market. You can align product marketing strategies with the company's goals, taking into account industry trends, customer needs, and competition.
Language skills: you are proficient in English and French to effectively communicate with colleagues, stakeholders, and partners in both languages.
Framework mastery (GTM & Adoption): you have expertise in go-to-market strategies and driving product adoption. You understand and apply frameworks to successfully launch products and drive their adoption in the market.
Organizational skills: you are able to prioritize and manage multiple projects simultaneously. You can maintain organization and meet deadlines in a fast-paced environment.
Collaboration skills: you actively listen to and value input from team members and stakeholders. You build and maintain positive working relationships with colleagues, and share knowledge and information to foster collaboration and achieve shared goals.
Communication skills: you can present ideas convincingly to influence others. You communicate ideas and information clearly and concisely. You adapt your communication style to meet the needs of different stakeholders and demonstrate strong written communication skills in emails, reports, and other written materials.
What you’ll get…
🌍 International : we acknowledge our differences and celebrate them. D&I in our place of work is something we require every employee to champion.
🧸 People-centric company : our people matter, work-life balance is important at Shipup. Our employees talk about it here.
🗃 Startup spirit & structured environment : a fast-paced environment, where there is a lot to learn but, at the same time, you are in a mature, organized environment with a clear product vision
📚 Career growth : talent management is essential for us. From onboarding and performance management to career development, we have already a mature organization and the managers to help you grow
🧠 Seniority : our team is mostly composed of senior talents, ideal for learning and growing quickly
💻 High-quality equipment: latest Macbook Pro or equivalent
Our hiring process is structured to avoid bias and ensure fair assessment of all our candidates. Our interviews are suited to our flex remote policy, it means you can choose whether you want to attend them on-site or remotely.
☎️ 45min l Screening interview with Quentin, our Talent Acquisition Manager To ensure that you're suitable for the role and that the role is suitable for you
📝 01:00 l Screening interview with Dounia, our Lead Product Manager and Hiring manager To get a quick overview of your hard and soft skills related to the position
👀 02:00 l Case study restitution To assess your technical skills and get a better understanding of your level of expertise
🤝 01:00 l Top grading interview with Léa, our CPTO To ensure that you are a good fit for the organization's needs and that the position aligns with your career aspirations, providing opportunities for growth and development
😂 Drinks or lunch with the team To assess how well you align with our core values and culture and allow you to learn more about us
If you don’t meet 100% of the qualifications outlined above - that’s okay, nobody’s perfect! We believe in hiring people, not just skills. We encourage you to apply if you think this is a role that would make you excited to come to work every day.
Shipup is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Product & Design
Product Marketing Manager
€55,000 - €65,000
✨ Our perks
Team Building and Seminar
We offer each Shipup team one group activity per month (on a voluntary basis). Some examples of activities: escape game, ping pong, axe throwing, or karaoke 🎤 !
Shipup also offers each team an offsite to various destinations like Arcachon or Sevilla once a year. Activities include workshops, city tours, restaurants, activities...
Lunches and after work with colleagues
ShipUp plans lunches in restaurants every two weeks and one after work a month to enjoy good times together🍝🍣 .
Shipup organises at least one offsite per year to meet the whole Shipup team (Paris and New York offices and full remote employees included) in other, more exotic destinations: Marrakech, Sicily and many others to come 🎉 .
Work from home
Being able to work from everywhere you want three days (of your choice) per week💻 .
It is also possible for New York employees to come work in the Paris office as they would normally, and vice versa.
🔍 What are we looking for?
Shipup is looking for new talents who can work autonomously and want to be the master of their craft - from A to Z.
Shipup greatly values inventive candidates who are not afraid of the day to day of a start-up or jostled by ever present surprises and challenges.
We envision a world where brands keep their promises along the entire customer journey. That's why we enable brands to take control over the most volatile part of the customer experience —the post-purchase— so they increase brand loyalty and save support costs.
Behind this vision, all our coworkers share five core values: ownership, initiative, empowerment, caring, and ambition. These values guide us in our day-to-day decisions, actions, and company culture.
Beyond these five values, Shipup has always wanted to create a multicultural team where each talent has his own mindset that allows us to develop varied and creative ideas. Multicultural collaboration also allows everyone to cultivate valuable qualities such as empathy, tolerance, and open-mindedness.
Product & Design·Paris office·
1st Product Marketing Manager
Drive the success of our products in the market
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