At Shipup, our mission is to create a seamless, proactive and branded post-purchase experience for online retailers. 🛍

If you are used to buying online, you probably already went through the experience of losing your nerve for an order that encounters multiple incidents. For online retailers, a poor post-purchase experience is a costly nightmare: it drags down customer satisfaction, online reputation, and repeat purchase rate while inflating the volume of complaints at customer support.

Shipup is a SaaS company that tracks in real-time the orders and deliveries of online retailers in order to create a seamless, branded, and reassuring post-purchase experience (proactive and live notifications, customized tracking pages, customer surveys at delivery…). Thanks to Shipup, ordering online is less stressful. Online shoppers are more satisfied, they complain less and buy again more.

Shipup works with more than 400 brands in Europe and North America, some of which are very successful digitally native brands (Cheerz, Blissim, Withings, Feed., Le Petit Ballon, Respire, Aime, Na-Kd, Ssense, Ysé, A.P.C. …) while others are larger, more traditional accounts (Leclerc, Carrefour, Intermarché, Go Sport, Yves Rocher…).

Today it’s a 55+ people company that envisions a world where brands keep their promises along the entire customer journey.

In 2022: Shipup announces that Global Blue has acquired a majority stake in the company while staying an independent structure.

Our company culture & values

• ✊ Ownership
  We choose to be here and to do what we do. We are responsible for our objectives and for the output of our work.

• 💡 Initiative
  Taking action without direction from above to improve our knowledge and come up with solutions to problems. Initiative is a key reason for success, and places an obligation not to stifle it.

• 👨‍👦 Empowerment
  We encourage those below us to take action and support them if they make mistakes. We explain what we want accomplished and allow flexibility in how it is accomplished.

• 🧸 Caring
  Being concerned about our co workers, our customers and the customers of our customers.

• 🏋️‍ Ambition
  Always seeing bigger and having a strong desire and determination to succeed.

Job description

- Based in Paris or a full-remote position (1-hour difference from Paris timezone)
- Contract: Full-time permanent contract
- Start date: ASAP

To support the scaling of our business, we’re looking for an experienced, data-driven, senior growth marketer with a proven track record in paid acquisition and end-to-end conversion rate optimization (CRO) to join the Global Marketing team.

Reporting to Candice, our Marketing Director, you’ll be responsible for the strategy and implementation of Account Based Marketing campaigns and tactics to drive the pipeline from a mid-market/Enterprise key account list (developed in collaboration with Sales and Marketing). This role will set up an ABM strategy with a data-driven approach, continually testing and evaluating the success of campaigns. The ABM senior growth marketing Manager will collaborate closely across marketing, sales, and BDR (business development representative) teams for a fully integrated approach.

Your missions

Define and implement a scalable demand generation strategy in collaboration with both sales teams (EU and US). You will have operational and strategic missions in order to achieve the MRR targets by providing a high-quality pipeline to the BDR team.

⚒️ Long-term objectives:

• Strategize, execute, and optimize a data-driven ABM (Account Based Marketing) strategy to achieve sales goals.
• Develop and deploy multi-channel ABM campaigns, including crafting strategy, aligning internal teams, and project managing execution.
• Develop our traffic acquisition model to bring qualified traffic and optimize our paid acquisition channels’ mix and strategy.
• Define and optimize key performance metrics, own activation and retention metrics and work towards improving them, by identifying gaps in the funnel, devising experiments to plug gaps, and doubling down on successful experiments.
• Design and create the most efficient demand generation process. Partner with the SEO content marketing, the Field marketer, and the data/ops marketer to achieve acquisition goals across all performance marketing channels.
• Lead the implementation and optimization of our funnels with our business analyst in order to make our conversion rate grow.
• Drive revenue growth by aligning sales and marketing teams to create a uniform approach to revenue goals.

📅 Your day-to-day missions will be:

• Drive mid-market/Enterprise marketing-qualified leads for our sales team. Increase and optimize the lead-to-customer conversion rate.
• Manage and optimize landing pages, website calls-to-action (CTAs), and lead-generating applications/forms.
• Design effective A/B and multivariate tests across the end-to-end demand generation and conversion journeys, analyze test results to provide relevant insights and make recommendations based on outcomes/results.
• Own coordination of an action plan to improve the overall conversion strategy for our customer acquisition funnels, including inbound & outbound marketing optimization, web personalization, and segmentation strategies to improve conversion rates and the customer experience in each market.
• Plan and execute direct-response paid media campaigns on Google / LinkedIn / Gartner and other paid online platforms, managing budgets of more than $10,000 per month.
• Execute highly targeted audience research and building, including Audience Insights & custom Audience building (retargeting).

🙌 Our team

You’ll join our Marketing team built this year and led by Candice, our Marketing Director :

• Caroline, our Field & Partnership Marketing Manager
• Rodrigo, our Creative Director
• Jingyu, our Senior Business Analyst & Strategy

What you have...

You could be a good fit if

• You have at least a first experience as a Growth Marketing Manager or Paid Acquisition Manager.
• You have experience with web analytics, A/B testing, other conversion optimization tools, and inbound marketing tactics
• You are fluent in English when it comes to speaking as well as writing.
• You have a strong analytical mindset, you are organized and resourceful. You can generate actionable insights from large, complex data sets.
• You have experience in operating both in a strategic capacity (big-picture perspective, asks "why") and a hands-on/execution capacity (detail-oriented, conscientious)
• You have an entrepreneurial mentality - not afraid to test out new ideas and roll up your sleeves to get stuff done

What you’ll get…

🌍 International environment: we acknowledge our differences and celebrate them. D&I in our place of work is something we require every employee to champion. The marketing team is a perfect example of a fully multicultural team.

🧸 People-centric company: our people matter, and work-life balance is important at Shipup. Our employees talk about it here.

🗃 Startup spirit & a structured environment: a fast-paced environment, where there is a lot to learn but, at the same time, you are in a mature and organized environment

📚 Career growth: talent management is essential for us. From onboarding and performance management to career development, we have already a mature organization and the managers to help you grow

🧠 Seniority: the marketing team is composed of senior talents, ideal for learning and growing quickly

💰Attractive salary: salary, multiple benefits (meal vouchers, coffees, transportation, health insurance…), sponsorship, relocation package, internal events, and offsites

🚀 Growth: In 3 years, you will be able to say: “I was there when it was only 50 of us”. Join us at a magical time: Shipup’s been exponentially growing in the past few months.

Recruitment process

Our hiring process is structured to avoid bias and ensure fair assessment of all our candidates.

☎️ 30 to 45 min l Screening interview with Angélique, our Talent Acquisition Manager

To better understand your career plan and answer any of your questions

👀 02:00 l Technical interview with Candice and Jingyu, Senior Business Analyst & Strategy

To debrief your case study and focus on hard & soft skills related to the position

🤝 01:00 l Top grading interview

To understand your career story and aspirations

😂 Drinks or lunch with the team

To ensure that you will be in line with our values and culture

☕️ Reference checks

End notes

If you don’t meet 100% of the qualifications outlined above - that’s okay, nobody’s perfect! We believe in hiring people, not just skills. We encourage you to apply if you think this is a role that would make you excited to come to work every day.

Shipup is an equal-opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.